Purple Eternity Records is a Berlin-based independent music label originally founded in April 2016 as a tribute to music icon Prince. The central idea behind the label is to provide a platform for artists that ensures complete control over their music by avoiding exclusivity-clauses and label-contracts, as well as cultivating a catalogue with a wide range of genres.
The first releases by founder Aaron Levin Harder arrived in 2019 on digital platforms alongside some strictly limited editions on physical format throughout the following years, while the catalogue continues to grow with new artists since 2021. The main focus are local artists and the materialization of their first releases, with the possibility of post-production being handled “in-house” by ALH Music, a division of Purple Eternity Records which first started to work on releases by Big Shit Posse.
Purple Eternity Records stands for artistic freedom, complete flexibility, and an artist-friendly environment. We see the challenges that the ever changing industry holds as a call to embrace a philosophy that is not commercially-oriented, but driven by creativity and the sheer passion for music.